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Social Media Glossary

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A/B test

An A/B test is an experiment used to compare two versions of a web page, app, or other digital product in order to determine which one performs better. It involves presenting different versions of the product to different users and measuring the resulting outcomes. This can be done with metrics such as click-through rate, conversion rate, average time on page, or other factors that indicate user engagement. A/B tests are a powerful tool for improving the effectiveness of digital products and experiences.


AI chatbot

An AI chatbot is an artificial intelligence (AI) system that can engage in conversations with users, typically via a text-based interface. AI chatbots are used to provide customer service, automate marketing and sales tasks, and even provide medical advice. By leveraging natural language processing (NLP) technologies, AI chatbots can understand human language and respond with relevant information. Additionally, AI chatbots can be programmed to learn from user interactions and become more conversational over time.



Algospeak is the usage of computer algorithms to generate language. It involves the utilization of sophisticated programming techniques to simulate natural language and produce text. Algospeak can be used to create applications, automate tasks, and even generate content for websites.


AMA (Ask Me Anything)

AMA stands for Ask Me Anything. It is a term used to describe an open question and answer session hosted by an individual, organization or company. The purpose of AMA events is to provide an open platform for the public to ask questions and gain insight into topics of interest.


Application programming interface (API)

An application programming interface (API) is a set of functions, protocols, and tools used to build software applications. APIs provide access to core system functionality and allow developers to add features and functionality to existing applications. They can also be used to connect multiple different applications together, allowing for data and information to be shared between them.


Artificial Intelligence (AI)

Artificial Intelligence (AI) is a term used to describe computer systems that are able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI technology has the potential to revolutionize many aspects of everyday life, from healthcare to transportation and beyond.



Aesthetic refers to the appreciation of beauty, art, and culture. It is an appreciation of the balance, harmony, and overall beauty of an object or experience. Aesthetic can be used to refer to a range of different experiences, from art and design to architecture and literature. It is often used to describe a subjective experience that is pleasing to the eye or ear.



Algorithm is a step-by-step process for accomplishing a task or solving a problem. It consists of a set of instructions that are followed in order to reach a desired result. Algorithms can be used to automate processes, solve complex problems, and provide solutions to various tasks. They are typically designed to be efficient, accurate, and cost-effective. As algorithms become more sophisticated, they are increasingly used in software development and artificial intelligence applications.


Alt text

A type of HTML attribute used to provide a brief description of an image, video, or other media. It is also used by screen readers to provide additional information about the media on the page.



Analytics is the systematic examination of data or statistics in order to uncover patterns, trends, and insights that can be used to make informed decisions. Analytics can provide valuable insights into customer behaviour, product usage, marketing strategies and much more. It is an essential tool for businesses that want to stay ahead of the competition and maximize their profits.



Archiving is the process of making and maintaining records or copies of important documents, data, or other materials for long-term preservation. It involves collecting, organizing, indexing, and preserving the information in a secure and safe medium. Archiving is often used to protect valuable documents from loss or damage in case of physical destruction or deterioration due to age. It also allows organizations to access information quickly and easily, as well as ensuring that the original material can be retrieved at any time.



Avatar is a term used to describe a graphical representation of an individual, typically used for online activities or social media platforms. Avatars are often used to represent a person’s identity or characteristics in digital environments, and can be customized to reflect the user’s preferences and interests.



Business-to-business (B2B) is a type of transaction between two businesses, usually involving the sale of products or services from one business to another. B2B transactions typically involve multiple stakeholders from both companies, and require a level of trust and collaboration between them to ensure the success of their partnership. B2B relationships are often long-term and complex, as the organizations involved must work together to ensure that their respective goals are met.



Business to Consumer (B2C) is a type of commerce where businesses sell products or services directly to consumers. This form of marketing typically involves the direct sales of goods and services to individual customers through online or offline channels. B2C transactions are often characterized by low margin, high volume sales, with a focus on customer experience and providing personalized solutions.



BeReal is a multimedia photo-sharing app that allows users to share photos, videos, and stories with their friends and family. It offers an easy-to-use platform with powerful features, including instant messaging, group sharing, and the ability to follow others. BeReal also offers advanced editing tools and filters to help you customize your photos and videos. With BeReal, you can keep up with all the special moments in your life and share them with those who matter most.



Biography (or bio) is a detailed description of a person’s life. It involves more than just the basic facts like education, work, relationships, and death; it portrays a person’s experience of these life events. A bio should also contain a personal statement about the subject that includes unique experiences, strengths and weaknesses, objectives, and achievements. A biography should provide insight into the person’s character as well as highlight their successes and contributions to society.



Bitmoji is a popular avatar-based platform where users can create personalized cartoon-style avatars to represent themselves in a fun and creative way. It allows users to share their avatars with friends, family, and across various social media platforms. Bitmoji also offers a wide range of customization options, such as clothing, hairstyles, facial features, and more.



A social media block is an action taken by a user to restrict another user’s interactions with them on a particular social media platform. This can include blocking the user from viewing their profile, posts, and other content they share. It may also involve preventing the user from sending messages or initiating contact with them in any way. A social media block is often used as a way to protect oneself from unwanted attention or harassment on social media.



Blockchain is a distributed digital ledger technology that records and stores information about transactions. It is a continuously growing list of records, called blocks, which are linked and secured using cryptography. Each block typically contains a cryptographic hash of the previous block, a timestamp, and transaction data. Blockchain technology is used to facilitate secure peer-to-peer transactions without the need for an intermediary or central authority.



A blog is a type of website that provides a platform for an individual or group to express their opinions, thoughts, experiences and ideas through writing. It is an online journal or diary that can be used to share information, promote products and services, discuss current events and trends, or to simply document life experiences. Blogs are written in an informal style and often feature photos, videos and links to other websites. They can be used for personal or professional purposes and are a great way for individuals to engage with their audience.



A blogger is an individual who creates content, typically written or video-based, on a regular basis for an online audience. Bloggers create engaging and informative content to inform and entertain readers, usually within a specific niche or topic. The purpose of blogging is to build an audience, share ideas, and establish oneself as an expert in the field.


Blue checkmark

A blue checkmark is a symbol used to indicate that a task or action has been completed or verified. It is often used in online forms, emails, and other documents to show that something has been reviewed and accepted.


Bottom of the Funnel

Bottom of the Funnel (BOFU) is a marketing concept that refers to the stage of the sales cycle when prospective customers are ready to make purchasing decisions. At this stage, customers have already been made aware of a product or service and are actively considering it as an option. BOFU activities typically involve providing additional information and support for customers who are close to committing to a purchase, such as through targeted advertisements, special offers, or customer service.


Brand Advocate

A brand advocate is someone who publicly promotes a brand and its products or services. They are highly enthusiastic about the company and often use their social media accounts to share positive experiences with the company’s offerings.


Brand Awareness

Brand awareness is the extent to which customers are familiar with a brand and its associated products or services. Companies strive to create high levels of brand awareness through advertising, promotional activities, and word-of-mouth marketing.


Bricks and Mortar

Bricks and mortar refers to traditional retail stores that have physical premises rather than being online only. These stores provide customers with an opportunity to interact with products in person before they buy them.



Broetry is a type of poetry written by men for other men. It typically focuses on topics such as relationships, friendship, and masculinity. Broetry is designed to allow men to express their feelings without feeling embarrassed about doing so.


Buyer Persona

A buyer persona is a semi-fictional character created to represent a target customer or consumer segment. Buyer personas are used by businesses to better understand the needs of their audience so they can create more effective marketing campaigns.



A byte is a unit of digital information that consists of eight bits. In computing terms, it is used as a basic unit of storage for data and can be used to represent numbers, letters, symbols, images, and audio files.



Short for “caption,” a cap is a text description accompanying an image, video, or other piece of content. It can include a brief summary of the content, keywords, and hashtags.



A format of post across social media platforms that allows multiple pieces of content to be displayed side-by-side. This type of post usually has a click-through feature to direct users to a website or landing page.



Acronym for “call for brand representatives”, it is a post made by influencers and brands to encourage their followers to become brand ambassadors.


Channel art

A banner or visual element that appears at the top of a YouTube channel page. It typically includes the channel’s name, branding elements, and other relevant information about the channel.


Channel trailer

A short video that introduces viewers to a YouTube channel and explains its purpose and mission.



The process of exchanging messages in real time over an online platform or application.



An artificial intelligence (AI) program used to simulate conversation with human users via text or audio. Chatbots are commonly used for customer service purposes on websites and social media platforms.



A status update posted on social media networks that lets people know where they are at any given time.


Click-through rate (CTR)

The percentage of viewers who click.



A comment is an opinion or feedback that someone posts in response to a post, article, video, etc.


Community Manager

A community manager is a person who is responsible for managing and growing an online community. They oversee activities such as moderating user comments and content, creating marketing campaigns, responding to customer inquiries, and engaging with users on social media.



Compliance refers to the process of adhering to regulations, policies, procedures, and laws that govern a given activity or industry. In business, it applies to both internal compliance (involving company policies) and external compliance (involving laws or regulations).



A connection is a link between two entities or points in a network. It can refer to tangible connections such as cables and wires which allow computers and systems to communicate with each other, or virtual connections such as social media links which allow people on different platforms to interact with one another.


Content Curation

Content curation is the process of finding, organizing and sharing relevant digital content from multiple sources. It involves selecting content from a variety of sources including blogs, videos, podcasts and other websites. Content curators often use tools such as RSS feeds, Twitter searches and Google Alerts to find relevant content.


Content marketing

Content marketing is the practice of creating and distributing valuable content to attract, engage, and retain an audience with the goal of driving profitable customer action. Content can come in many forms, including blog posts, infographics, videos, podcasts, and e-books.


Conversational AI

Conversational AI refers to artificial intelligence (AI) systems that are designed to interact with humans in natural language conversations. This type of AI technology enables users to communicate with machines through text or voice commands and receive a response from the system in a conversational manner.



Conversion is the process of turning traffic into leads or customers. It involves optimizing various elements on a website such as layout, design, messaging, and user experience to facilitate desired actions from visitors.


Conversion rate

Conversion rate is a metric that measures the percentage of people who take a desired action out of all visitors to a website or page. It is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.


Cost per click (CPC)

Cost per click (CPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked on by a user. It is typically used to direct traffic to websites, where it can be converted into sales or leads. The amount of the fee depends on the bid amount that the advertiser sets for each click.


Cost per lead (CPL)

Cost per lead (CPL) is a pricing model used in online advertising in which the advertiser pays for each successful lead generated from their campaign. This payment model requires advertisers to pay for every qualified lead that meets pre-determined criteria, such as filling out a form or making a purchase.


Cottage core

Cottage core is an aesthetic trend popularized on social media that focuses on traditional, romantic and nostalgic elements from the past such as flower crowns and natural fabrics. It is often associated with escapism and simplicity.


Creative Commons

Creative Commons is an organization dedicated to providing free tools that allow creators to easily share their work with others while retaining control over how it’s used. Creative Commons licenses provide creators with an easy way to grant permission for others to use their works while still retaining some level of control over how they are used.



Creators are individuals who create content in any form such as music, books, artwork, photographs, videos etc., either for personal or commercial use. They may publish their work independently or through a publisher or other entity.



Creep is a term used to refer to someone with behavior that is considered unnerving or threatening. This type of behavior can include stalking, making unwanted advances, or engaging in persistent harassment. Creepy behavior can be direct or indirect, and it often makes the victim feel uncomfortable, scared, or unsafe.


Crisis management

Crisis management is the process of how an organization responds to a major, unplanned event that can have an impact on its operations, reputation, or bottom line.



Cross-posting is the act of posting the same content on multiple social media platforms simultaneously.



Crowdsourcing is the practice of obtaining services or ideas from a large group of people, often through online platforms.


Customer Satisfaction (CSAT)

Customer Satisfaction (CSAT) is a metric used to measure customer loyalty and their level of satisfaction with a product or service.


Dark post

A dark post is an unpublished post on a social media platform, such as Facebook or Instagram, that is only visible to a select audience. It is often used for targeted advertising campaigns and does not appear in a company’s public feed.


Dark social

Dark social refers to the sharing of content through private channels, such as email, instant messaging, or apps like WhatsApp and Snapchat, which cannot be tracked by analytics tools.



A dashboard is a data visualization tool that provides users with an overview of information related to their business or project. It typically provides metrics on performance and other key indicators at a glance.


Direct message

A direct message (DM) is a private message sent between two or more users on a social media platform. It allows users to communicate privately without their messages appearing in the public view.


Disappearing content

Disappearing content refers to digital media, such as photos and videos, that are visible for only a limited amount of time before they are automatically deleted from the platform. This type of content is popular with ephemeral messaging platforms such as Snapchat and Instagram stories.



Discord is a voice and text chat app designed for gamers that enables them to communicate with each other in real-time. Users can create custom channels that can be used for general discussion, gaming chat, and more.


Doing it for the ‘gram

Doing it for the ‘gram refers to taking pictures and videos with the intention of gaining attention on social media platforms.


Double tap

Double tap is a term used to describe liking a post on social media by tapping twice on the screen.



Doxing is an act of searching and broadcasting private or identifying information about an individual online without their consent.



An ebook is a digital book that can be read on electronic devices such as computers, tablets and smartphones.


Ecommerce chatbot

An eCommerce chatbot is a computer program that simulates conversation with users through automated text or voice interactions in order to provide customer service.



Embed refers to the process of adding external content onto a web page or blog post.



An emoji is a small digital image or icon used to express an emotion or idea on social media platforms and messaging apps.



Employee advocacy is when employees promote a business, brand, or product to their peers and other contacts outside of the organization.



Endorsement is an act of recommending or supporting something, such as a product, service, or idea.



Engagement Social Media is the practice of actively engaging with customers and followers on social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. This type of engagement can take many forms including responding to comments, asking questions, and creating content such as posts and videos that encourages interaction from users. Engagement Social Media helps brands to build relationships with their target audiences, increase brand awareness and loyalty, and create a more positive sentiment for the brand.


Engagement rate

Engagement rate is a metric that measures the level of engagement users have with content on social media platforms. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the total number of impressions (views).


Ephemeral content

Ephemeral content refers to posts and content that are designed to exist for a limited period of time. This type of content is often used to create buzz, drive engagement, and promote a product or event. Examples of ephemeral content include Instagram stories, Snapchat messages, and live streams.


Evergreen content

Evergreen content is content that is always relevant, regardless of the current trends or season. This type of content can be used to provide useful information over a long period of time. Examples of evergreen content include articles, videos, infographics, and e-books.


Explore page

Explore page is a feature on most social media platforms that allows users to discover new content through an algorithmically-generated feed based on their past interactions and interests. It can be used to provide users with fresh and personalized recommendations on what to watch or read next.


Social media ecommerce marketing

Social media ecommerce marketing refers to the use of social media platforms for selling products online. It involves creating engaging campaigns across different channels such as Facebook, Twitter, Instagram, YouTube, and Pinterest in order to reach potential customers and generate sales leads. Social media ecommerce marketing also involves optimizing ads for maximum visibility and effectiveness, as well as leveraging influencer partnerships for additional reach and brand awareness.


Facebook Shop

Facebook Shop is a feature that allows businesses to create and customize an online store on their Facebook Page. Customers can easily browse, purchase, and track their orders all within the platform.



Fan refers to an individual’s activity on social media platforms such as Twitter, Instagram, and Facebook. A fan is someone who follows a particular account, engages with content, and shares it with others.



Favorite is a feature that allows users to save tweets they find interesting or important. It is a way for users to bookmark tweets for later reference or simply show appreciation for the content.



Feed social media is the main page of content on a particular social media platform. It is where users can access posts from accounts they follow and interact with them by liking, commenting, and sharing them with others.



Filter is a tool used on platforms such as Instagram and Snapchat to modify images or videos before posting them online. Filters allow users to adjust colors, exposure, and focus of their content in order to create unique visuals.



Followers are people who actively seek out and engage with a particular person, brand, or organization on social media. They typically follow the brand’s posts, comment on their content, and may even share it with their own followers. Followers are a key part of any successful social media strategy as they represent a loyal audience that can help to spread awareness and drive engagement with the brand.


Gen Z

Generation Z (also known as Gen Z, iGen, Post-Millennials, or the Homeland Generation) is the demographic cohort following Generation Y. They are the demographic cohort born between 1997 and 2012. Gen Zers are the first true digital natives and are characterized by their use of technology, social media, and internet savvy. They are often seen as being more entrepreneurial than previous generations, with an emphasis on collaboration and teamwork.



Geotag is an identifier added to a media post, text message, or other online content that identifies the geographic location of the item. The geotag may be in the form of coordinates, an address, or a place name. Geotags are commonly used on social media platforms such as Facebook, Instagram, and Twitter.



GIF stands for Graphics Interchange Format. It is an image file format with relatively small file sizes that are widely used on the internet, typically for sharing short, looping animations and small video clips. GIFs are often used to express emotions or reactions, as well as to enhance visual content in webpages and social media posts.



A hashtag is a type of metadata tag used on social media platforms, such as Twitter and Instagram, which helps to identify and categorize content. It is typically used to highlight specific topics or themes within a post, making it easier for users to find related content. Hashtags are usually indicated by the use of the pound sign (#) before the chosen phrase or keyword.



Hangouts is a Google product that allows users to communicate with each other through messaging, video calls, and phone calls. It allows users to connect with friends and family from anywhere in the world. Hangouts also offers features such as text messaging, file sharing, and audio and video conferencing. Hangouts can be used on various devices including computers, tablets, and mobile phones.


Inbound marketing

Inbound marketing is a customer-centric approach to marketing that focuses on creating and sharing content that attracts potential customers to an organization’s website, social media channels, and other digital platforms. It emphasizes the use of various digital channels such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, lead generation, and email marketing to drive prospects to a company’s website and build relationships with them. By providing valuable information and educational resources, businesses are able to establish trust with their target audience and encourage them to take action. As a result, inbound marketing helps organizations attract more qualified leads, convert more prospects into customers, and increase overall revenues.



Impressions refer to the impact that an advertisement, product, service or individual has on a person’s opinion or feelings. It is typically measured in terms of the number of viewers or customers that are exposed to or interact with the entity. Impressions can also be measured in terms of brand recognition and loyalty, as well as the degree to which a customer is likely to make a purchase.



Inbox is a tool used to store and manage emails, messages, documents, and other forms of communication. It provides users with the ability to search and organize their messages quickly and efficiently. Inbox also helps users keep track of tasks, notifications, and other important pieces of information. This helps ensure that users stay organized and on top of their communication.


Influencer marketing

Influencer marketing is a type of social media marketing that involves partnering with influential people in a specific niche in order to promote products or services. This type of marketing strategy relies on the power of an influencer’s reach, whether they have a large following on social media platforms, their own blog, or their own YouTube channel. Through influencer marketing, brands can build relationships with key influencers who have the potential to drive targeted traffic and convert into sales.



Instagram is a social media platform that allows its users to share photos, videos, and messages with their followers. It also provides editing tools for users to enhance their content. Instagram also provides its users with the ability to explore trending topics, follow other accounts and engage in conversations with them. Additionally, it enables businesses and brands to reach out to potential customers by creating an online presence.


Instant message

Instant messaging (IM) is a type of online communication in which short messages are sent and received in real time. It is a form of communication that is used primarily by people who have an existing relationship, such as friends, family members, colleagues, etc. IM is often used for informal conversations and can be used to share links and files.


Instagram shop

Instagram shop is an online shopping platform that allows businesses to create custom shops on Instagram. With Instagram shop, businesses can display products for sale in their Instagram posts, stories and ads. Customers can easily browse through product collections, view details and buy products without leaving the Instagram app. With this feature, businesses of any size can reach their target audience and increase sales by making it easier for customers to purchase products directly from Instagram.


Key performance indicator (KPI)

A Key Performance Indicator (KPI) is a quantifiable measure used to evaluate the success of an organization, employee, or process in meeting predetermined objectives. KPIs can be used to measure progress towards goals in areas such as sales, marketing, customer service, and other areas of business. By tracking and managing KPIs, organizations can gain valuable insights into their operations, helping them to make informed decisions and ultimately improve their performance.


Link building

Link building is the practice of acquiring hyperlinks from other websites to your own. This helps to increase the visibility of your website in search engine results, as well as improving its overall authority and credibility. Link building can also help to create relationships with other webmasters and enhance referral traffic. Link building is an essential part of any successful SEO strategy.


Link in bio

Link in bio is a colloquialism used to direct followers or viewers to a link in the profile or profile biography section of a social media platform. This phrase is typically used when someone has limited space or characters available for their post, and they want to include a link but don’t have enough room to include it in the post itself. By including “link in bio” as part of their post, they can communicate clearly what the link is for and where it can be found.



Positive, encouraging and uplifting messages that promote a sense of community, connection and support.



Messenger is a computer program or mobile app that allows users to communicate with each other by sending and receiving text, audio, and video messages. It is an efficient way for people to stay connected with friends, family, colleagues, and other contacts. Messenger enables users to share files, images, and documents quickly and easily.



Monetization is the process of converting something into a form of currency in order to generate revenue. Monetization can be used in various ways, such as the sale of digital goods, advertising revenue, subscription services, and membership fees. By monetizing a product or service, businesses are able to increase their revenue streams and open up new opportunities for growth.



Mention is an effective way to reach a large audience and connect with them. It can help to build relationships, create brand awareness, and drive traffic to your website.


News feed

A news feed is a collection of news stories, articles, videos, and other content that is regularly updated on various websites or digital media platforms. These feeds are typically found on news sites, blogs, social media networks, and other online sources of content. News feeds provide users with up-to-date information about what is happening in the world without having to search for it.


Native advertising

Native advertising is a form of digital advertising that blends seamlessly into the content of an online platform. It takes the form of sponsored content, which is typically written in the same style and tone as other content on the website or platform, making it look like an organic part of the page. Native ads are designed to be unobtrusive and non-disruptive to the user experience, allowing them to consume content without feeling bombarded by marketing messages. As such, native advertising is a powerful tool for brands looking to reach their target audiences in an effective and unobtrusive way.



Notification is a message sent to inform individuals about certain events or updates. It can be sent through various mediums such as email, SMS, social media, etc. It is used to keep people informed and up-to-date on important topics.



Non-Fungible Tokens (NFTs) are digital assets that are unique, indivisible, and non-interchangeable. They are secured on a blockchain, like Ethereum, and can represent anything from art to music to gaming items. NFTs are typically used for digital collectibles, gaming assets, tickets, artwork, and more. They provide a secure way of verifying ownership and transferring value between parties in a transparent manner.


Organic reach

Organic reach is the total number of unique people who have seen a post, video, or story published on an organic social media platform without any support from paid advertisement. Organic reach is important to measure because it indicates how well a post has been spread and shared by an individual’s friends list and followers.


Pay per click (PPC)

Pay per click (PPC) is a form of online advertising where advertisers pay a fee each time their ad is clicked. This type of digital marketing allows businesses to reach potential customers quickly and efficiently. PPC campaigns can be tailored to different audiences and markets, helping to ensure that the right people see the right message at the right time.



Reach is a term that is used to describe the ability to gain access or connect with a person, group, or audience. It can refer to the scope of influence a person or organization has, or the total number of people who can potentially be exposed to a message, product, or service. Reach can also refer to the geographic range of influence a business has, such as how far its products and services are available.



Retweeting is the act of sharing or reposting a message from another Twitter user. Retweets are used to share content from other accounts to one’s own followers, with the original poster credited for the shared material.



Reposting is the act of sharing content that has already been posted by another user on a digital platform such as social media. It can be done to support or promote another user, to share content with one’s own followers, or to refresh an idea or conversation. Reposting can be done with credit to the original source, or without, depending on the platform and personal preference.



Retargeting is a digital marketing technique that enables businesses to re-engage with users who have already visited their website. It works by showing targeted advertisements to individuals based on the pages they previously viewed. Retargeting leverages user behaviour data, such as page visits, products viewed and time spent onsite, to display relevant ads across various platforms and devices. This helps businesses stay top-of-mind with customers and drive them back to convert.


RSS feed

RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content such as blog entries, news headlines, audio and video. RSS feeds allow users to subscribe to content from websites and applications, giving them the ability to stay up-to-date on their favorite topics without having to constantly visit each website. Additionally, RSS feeds make it easy for developers and publishers to distribute content quickly and efficiently.


Search engine optimization (SEO)

Search engine optimization (SEO) is a process of improving the visibility of a website or web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. SEO aims to increase the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.



Shorts refer to brief videos, images, and other content that is posted on popular platforms such as Instagram, Twitter, and Facebook. They can be used for promotional purposes, to engage with customers or followers, or simply to entertain. Creating shorts on social media can be an effective way to capture the attention of viewers in a short amount of time and make a lasting impression.



Snap on snapchat is a feature that allows users to share photos and videos with friends. This feature also allows users to add text, drawings and other effects to their snaps. Snap on snapchat provides an easy way for users to connect with friends, family and followers.


Social media automation

Social media automation is the process of scheduling posts and other content on social media platforms in advance to ensure a steady stream of content for followers without having to manually post each piece. This helps increase efficiency and effectiveness for businesses that rely on frequent posting across multiple platforms. Automated posts can be scheduled using a range of software tools and services available, allowing users to plan their campaigns ahead of time and automate their posts to appear at pre-determined times.


Social media management

Social media management is the process of managing, curating, and creating content for social media platforms in order to create an engaging experience for users. It involves the development of a brand’s presence on various platforms, including the creation of posts, updates, images, videos, stories, and other content that appeals to their target audience. It also involves monitoring and responding to user feedback in order to provide support and increase customer satisfaction. Social media management also includes analyzing user engagement data to develop strategies for future success.


Social media campaign

A social media campaign is an online activity, typically involving multiple platforms such as Facebook, Twitter, Instagram, and Snapchat, that is intended to promote a product, service, or cause. These campaigns typically involve the creation and sharing of content such as images and videos to engage potential customers and drive traffic to a website or other landing page. While most campaigns are short-term, some may last for months or even years depending on the goals set by the organization. Campaigns can be tailored to target specific customer segments and demographics in order to maximize their effectiveness.



Spam is a type of electronic communication that uses deceptive or unsolicited messages to send advertising or promotional material, typically to a large number of recipients. Spam is often sent in bulk and can be difficult to stop due to its mass distribution. It can result in unwanted solicitations and the spread of malicious content such as viruses, phishing attempts, and other forms of malware.


Spam account

A spam account is an online account created with the purpose of sending unsolicited or unwanted messages, often as part of a marketing campaign. These accounts are used to send messages to large numbers of people with the intention of generating interest in a particular product or service. In some cases, these messages may contain malicious content such as viruses, malware, and scams. Spam accounts can be difficult to identify due to their deceptive nature, so it’s important to remain vigilant when dealing with potential spam accounts.



Subscribers are people who have signed up to receive regular updates or services from a company, organization, or individual. They typically provide their contact information and often agree to receive notifications in the form of emails or text messages. Subscribers may also have access to exclusive content, discounts, and other benefits that non-subscribers do not have.



Stories are content created by users to share their experiences, thoughts, and opinions with a wide audience. These stories can range from personal anecdotes to news and current events. Social media stories are often interactive, allowing users to comment or engage in dialogue about the topics presented. Additionally, these stories can be used as a platform for businesses to market their products and services.



TikTok is a social media platform that enables users to create and share short-form videos. The app allows users to record clips, edit them, and publish them with a variety of filters, music, and effects. It also provides users with an array of tools for engaging with other users through comments, likes, and shares. TikTok has quickly become one of the world’s most popular social media apps with over 800 million active users worldwide.



Twitter is a social networking platform that enables users to connect with each other by posting and interacting with messages known as “tweets”. Tweets can contain text, photos, videos, and links. Users can also engage with one another by liking, retweeting and replying to tweets.



Twitch is an online live streaming platform that enables content creators to share their gaming, creative and music experiences with viewers around the world. It is a hub for people to come together and find entertainment in the form of live broadcasts from streamers, chat with friends and other users, follow their favorite streamers, and participate in interactive activities. Twitch also offers a variety of tools, features and services that can help viewers discover new streams, connect with content creators, and engage with others in the community.



Trending is an adjective used to describe something that is popular or has become popular recently. It can refer to a topic, product, fashion, technology, or other phenomenon that has gained significant attention from the public and is spreading quickly. Trending items typically have high levels of engagement and are constantly evolving as new trends emerge.



Campaign targeting is the process of identifying and selecting the most appropriate audience for a particular campaign. It involves analyzing data, such as demographics, interests, past behaviors, or other available information to determine the best way to reach potential customers who are likely to be interested in the products or services being offered. Targeting helps marketers ensure that they are delivering their message to the right people in order to achieve the desired results. By using data-driven tactics, marketers can create more effective campaigns that reach the right people at the right time with the right message.


URL shortener

A URL shortener is a tool that allows users to shorten URLs, or web addresses, into shorter, more manageable links. These shorter links can be easier to share across various platforms and help prevent long URLs from being broken up when shared via email or social media. In addition, they can also be used to track clicks, allowing users to gain insights into how many people are clicking their shared links.



Unfollowing someone on social media is the act of intentionally removing them from your list of contacts or connections. This usually involves clicking an “unfollow” or “remove” button that can be found in the profile or settings section of the platform. Unfollowing someone does not delete their account or block them from accessing your content; it simply removes them from the list of people who are able to view and engage with your posts.


Vanity metric

A vanity metric is a metric used to measure the performance of a business or organization that may appear important, but in reality does not provide any meaningful insight into the effectiveness of the organization. Vanity metrics are often used to make organizations look successful when in reality they are not performing as well as they could be.



Viral is a term used to describe the spread of information, ideas, or behaviors from person to person in a short period of time. It is often used to describe the rapid spread of content on the Internet through social networks and other forms of media. Viral content can be anything from an image, video, or hashtag that is shared quickly and widely across multiple platforms. For example, a viral meme or viral video may take off quickly with the help of shares and likes from social media users.



Verified is a term used to describe an individual or organization that has been reviewed and confirmed by the site in question as meeting certain criteria. Verified accounts can be identified by a blue checkmark icon next to their name. This verification process helps ensure that the account is authentic and that the content posted is accurate and reliable.


Watch time

Watch time on YouTube is the total amount of time that viewers spend watching a video or channel. This metric is important for content creators and advertisers, as it provides insight into how successful a video or channel is. It also helps YouTube better understand its audience and optimize its content for them. Watch time can be broken down into different categories such as average watch time, total watch time, and unique watch time, each of which provides a different understanding of viewership. By understanding watch time on YouTube, content creators can better tailor their content to their viewers and maximize the success of their videos.



WhatsApp is a cross-platform messaging and Voice over IP (VoIP) service owned by Facebook, Inc. It allows users to send text messages, audio and video calls, images, documents, user location, and other media. WhatsApp uses end-to-end encryption to protect users’ conversations, ensuring that only the sender and receiver can read messages sent through the service.



Web3 is the third generation of the World Wide Web, which focuses on decentralization, encryption, and tokenization. It enables users to interact directly with each other and with online services or applications without relying on any central authority or intermediary. This allows for more secure, private, and transparent digital transactions and interactions. Web3 technologies such as blockchain, cryptocurrencies, smart contracts, and distributed ledger technology have the potential to revolutionize industries and create new economic models that are more equitable for all.



YouTube is an online video-sharing platform that provides a wide variety of content for users around the world. YouTube allows users to upload, share, and watch videos, as well as comment on, like, and subscribe to other user’s channels. With its diverse array of content from music, vlogs and tutorials to entertainment, news and more, YouTube makes it easy for people to connect with each other and discover new interests.